Meet Ryan DeLuca: He's the founder of Bodybuilding.com, reigning Idaho champion of Nintendo, and presently the co-founder of Black Box VR.
Ryan was still in high school when he started selling fitness advice online. At 20 years old he founded Bodybuilding.com in his garage. He knew he was onto something big, but did he know he’d be leading the world’s largest health and fitness e-commerce website for the next 17 years?
“It was a magical experience to talk to people on the internet. Magazines were a one-way experience - you couldn’t talk to people on the other side of the magazine but online you could.”
Under Ryan’s leadership, the company skyrocketed to nearly $500,000,000 in annual revenue before he stepped down as CEO in 2015. Ryan was temporarily retired for only six months before BlackBox VR was born, merging his continued passions of technology and fitness to help people transform their lives. Tune in to hear Ryan’s story, his thoughts on the future of fitness, and his recommendations for success.
*This episode is brought to you by BioOptimizers - they help you improve your performance from the inside out and if you use the coupon code "KRIS20" upon checkout you can get 20% off all of their products.
00:33 Joe Weider started the bodybuilding movement back in the 70’s, and Ryan started one in 1999 when he founded Bodybuilding.com
01:40 What led Ryan into fitness
07:30 How Ryan bought the domain Bodybuilding.com and how much he paid for it
12:12 What Ryan thought Bodybuilding.com would become from the beginning
17:30 How BlackBox VR was born
21:00 While at Bodybuilding.com, Ryan studied the psychology of change and how to get people to start or start something
25:00 Esports is a real thing with real athletes
27:00 How BlackBox VR works
35:00 Study between virtual reality workouts and barbells and dumbbells workout
36:00 The goal of BlackBox VR
42:00 Where Ryan works out now
45:00 Ryan’s book and podcast recommendations
50:00 Why you should read more
Connect with Ryan: firstname.lastname@example.org
Ryan’s book recommendations:
Ryan’s podcast recommendations:
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